Markus Ketzer

Navigating the PPWR Era: From Regulation to Competitive Advantage.

> Independent flexible packaging consulting for Major Brands and Converters. With 25+ years of Flexo & Gravure expertise , I help you turn PPWR compliance into operational excellence—without risking production downtime.

• FOR MAJOR BRANDS
• FOR CONVERTERS

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© 2026 Markus Ketzer · Independent Flexible Packaging Consulting · Istanbul, Türkiye

How I Help Major Brands & Brand Owners

STRATEGIC PPWR COMPLIANCE & SUSTAINABILITY

The EU Packaging and Packaging Waste Regulation is not a future concern—it's an immediate business requirement. I provide strategic guidance to ensure your packaging portfolio is compliant and defensible from day one.Strategic Frameworks: Custom PPWR compliance and Design for Recycling roadmaps.Zero Disruption: Identification of safe 'drop-in' material substitutions that seamlessly integrate into your supply chain without disrupting your production lines.

How I Help Converters & Printers

PROCESS OPTIMIZATION & TECHNICAL GOVERNANCE

Turn regulatory pressure into an opportunity to upgrade your technical capabilities and reduce costs. I provide hands-on technical governance for Flexo and Gravure operations.Process Optimization: Systematic benchmarking and Brand Color Management to unlock proven 10%+ efficiency gains.CapEx Governance: End-to-end management for high-value machinery installations (Gravure presses, Lamination, Slitting).Technical Dispute Resolution: Serving as an expert witness for technical quality and arbitration disputes.

• START YOUR COMPLIANCE ASSESSMENT